Open Affiliate Plan

The Open Affiliate Plan is a setting inside TikTok Shop Seller Center that opens your products to the entire creator ecosystem. When enabled, any TikTok creator can apply to become an affiliate for your shop. You set the commission rate once. They apply. You approve or deny. When they make a sale, TikTok handles the tracking and commission payout automatically.

The Simple Version

An Open Affiliate Plan means your products are available to any creator who wants to promote them. You are not hunting down individual influencers and negotiating DM deals. You set your rate, flip the switch, and creators who find your products interesting apply on their own. The ones who actually want to promote your stuff raise their hand. You review and approve.

Open Plan vs. Targeted Outreach

Open Affiliate Plans cast a wide net. You may get applications from small creators with a few thousand followers who are genuinely interested in your category. These micro-creators often have better CVR than large creators because their audiences are more engaged and trusting. You can still do targeted outreach alongside the Open Plan, pitching specific creators directly through TikTok’s creator marketplace.

Commission Rate Strategy

Your commission rate directly determines how many creators will want to promote you. A rate under 10% is hard to move with unless your product is expensive. Rates between 10% and 20% attract most categories effectively. Go higher for luxury or high-margin items. Always check your gross margin before setting a rate. If your margin is 40%, a 20% commission still leaves you 20% to cover operating costs and profit.

Try It

• Enable in Seller Center: seller.tiktokshop.com → Affiliate Marketing → Open Plan